Television executives from around the world arrived in Jerusalem on Monday for the kickoff of the annual Keshet INTV conference, the Jerusalem Post reported.
Executives from Netflix, CNN, CBS, Amazon Studios and more “took part in interviews and panel discussions during the first day of the sixth annual conference at the YMCA in the capital.” They all agreed that international content (foreign productions) are hot items.
Cindy Holland, vice president of original content at Netflix said, “We’re trying to program for audiences with such wide, inclusive and eclectic tastes,” said Holland, noting how much Netflix has branched out into international content, including Israeli shows. “It’s definitely a big growth area,” she said of foreign programming. “It’s the future of our company; 80% of our new acquisitions are coming from outside the United States.”
OUR FREE OPINION
According to a BBC report, “recent figures from the Motion Picture Association of America (MPAA), almost 70 percent of the studios’ annual revenue from box office now comes from international markets.” Russia and China are leading the pack. The rub is that “little effort is being made to deliver sophisticated storytelling with these international blockbusters.” Moreover, “The movies are crafted mainly to provoke a visceral – as opposed to intellectual – response,” critics are saying.
We think the quality of many of the foreign movies is suffering in general. Some of the Netflix “originals” are hard to watch. We can’t help to think that budgets, at the cost of equality, are playing a role in this phenomenon. We are not complaining because Netflix prices are reasonable and some of the productions are good.