It is unclear why it was decided that Hope Hicks would assume the position of “Director of Strategic Communications” as opposed to Press Secretary, a position that was hers for the asking.
Although we thought she was the favored choice, insiders opine that Sean Spicer was selected because the post has turned into a hot seat and because Hicks felt she was better suited for the lower profiled spot.
It is also clear that the new Press Secretary’s role will likely be shaped by Trump’s antipathy for the press in general. The level of toxicity and antagonism currently existing between Trump and the press is likely to intensify as a result of anticipated changes in the scope, duration, and the number of press briefings given by the White House.
It was thought that Hicks should not be subjected to this potentially volatile and intensive environment in part because the administration fears an early burnout rate. Hicks will work well with Ivanka Trump, and Kellyanne Conway will keep Spicer in line.