The Lincoln Project managed to extract money from the emotionally unstable
The Lincoln Project lacked originality even in its ambitions
Nothing was unique about the Lincoln Project. Its ads were coarse, but this is a coarse age, and its efforts were neither creative nor particularly offensive. Its opacity and self-dealing, its unwieldy coterie of advisers and hangers-on, have all been mainstays of the #Resistance. Far from the only anti-Trump Super PAC run by former Republican consultants, the Lincoln Project lacked originality even in its ambitions. When, post-election, its founders sought to break into the media business, they were angling to become little more than a slightly older, slightly lower-end version of Crooked Media, the podcast and events network created by several Obama-administration alumni.
Despite this unoriginality, this utter bog-standard-ness, the Lincoln Project raised roughly $100 million from its announcement in December 2019 to its effective implosion this February. That eye-popping sum came from a flood of small donors. But the Lincoln Project also won over large and long-standing Democratic players. David Geffen gave the group half a million dollars. Chuck Schumer’s Senate Majority PAC forked over almost $2 million, and the dark-money network Sixteen Thirty Fund coughed up more than a quarter-million.
In short, the Lincoln Project managed to extract money from not only the emotionally unstable and congenitally irate but also the institutionally liberal. Why did blue America shower a group of washed-up former Republicans with money? And why choose these ones?
See The National Review for the answer to this question.